(0003)
(IDENTITY & MESSAGING)
— Brand Identity Design
— Voice & Tone
— Strategic Positioning
BRANDING
At the launch of our new rental brand, our team was challenged with a way to differentiate from our flagship retail brand, RideNow.
Although this deck is not strictly a branding deck, I developed it to give a unique look, feel, and approach to our social media launch.
RideNow vs. RideNow Experiences?
The Answer:
Owning an Adventure vs. Taking an Adventure.
I used classic Americana imagery, heritage design, and 1960s roadtrip travel campaigns as sources of inspirations to evoke this feeling. We needed to appeal to the sense of odyssey to older generations while challenging and exciting younger audiences.
After much research, AI prompt engineering, and hours testing in photoshop, I provided this V1 of our social strategy deck. Included are a few slide examples for viewing.
Check it out
I developed these materials for a client who works within the luxury real estate industry, in both business development and as a broker. When developing his personal brand's identity, we collaborated in creating a look and feel that felt separate from the common broker. We incorporated his personal tastes, messaging that challenged the norm, and balanced a rebel attitude with refined tastes. These are early concept materials.
Part of our How-To series, this video guides the viewer on things to do at the Sturgis Motorcycle Rally. As a major sponsor of the largest motorcycle event in the world, the video features many locations and personalities.
• Shot-list and concepting
• Logistics
• Sourcing production team
• Production sound mixer