(0003)
(IDENTITY & MESSAGING)
— Brand Identity Design
— Voice & Tone
— Strategic Positioning
BRANDING
Shine Cine Camera Rental House for 6th Ave Storytelling
My Role: Creative Director & Account Manager (Strategist)
Shine Cine is a camera rental house providing video production lens and camera rental solutions to local filmmakers. In addition, it provides a space for the community to share ideas, prep gear, and have collaboration over coffee. We were tasked with creating a retro-styled branding that evoked the feeling of being a young filmmaker, creating movies in your backyard. Part old Hollywood and part Texas Mid-Century, representative of the Fort Worth location. The result is a brand identity that feels familiar, approchable, and professional.
At the launch of our new rental brand, our team was challenged with a way to differentiate from our flagship retail brand, RideNow.
Although this deck is not strictly a branding deck, I developed it to give a unique look, feel, and approach to our social media launch.
RideNow vs. RideNow Experiences?
The Answer:
Owning an Adventure vs. Taking an Adventure.
I used classic Americana imagery, heritage design, and 1960s roadtrip travel campaigns as sources of inspirations to evoke this feeling. We needed to appeal to the sense of odyssey to older generations while challenging and exciting younger audiences.
After much research, AI prompt engineering, and hours testing in photoshop, I provided this V1 of our social strategy deck. Included are a few slide examples for viewing.
Check it out
Oxley Architects for 6th Ave Storytelling
My Role: Account Manager (Strategist)
Oxley Architects is a boutiqe commercial architecture firm that specializes around sustainability and solutions while providing powerful modern design. They partner with clients for the long haul, from raising capital to ongoing consultation well after the doors have opened. Our team designed for a simple but evocative brand identity that matches their modern designs but will remain timeless and a bold statement to the work they provide.
Part of our How-To series, this video guides the viewer on things to do at the Sturgis Motorcycle Rally. As a major sponsor of the largest motorcycle event in the world, the video features many locations and personalities.
• Shot-list and concepting
• Logistics
• Sourcing production team
• Production sound mixer